Cousins Subs is based in Milwaukee, Wis., and is a national sub sandwich
chain with stores throughout the Midwest and on the West Coast. The tradition of
Cousins Subs started in 1972, when two transplanted cousins from Atlantic City
saw the need for an East-coast style sub shop in their new hometown. They
patterned their subs after the hoagie, grinder, hero and sub sandwiches they
enjoyed back East. And with a dedication to delivering quality subs at fair
prices, they opened their first restaurant. From the start, the two used bread
baked fresh every morning and insisted on using only the finest, freshest
ingredients.
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