Auntie Anne's, Inc. is a family-owned franchise organization. The company's
focus is on product quality, strong support to its franchisees, and nurturing
relationships for the long-term growth of the franchise system.
Auntie Anne's Hand-Rolled Soft Pretzels locations provide customers with a
variety of pretzels, dips, and drinks. Mixed, twisted, and baked to a golden
brown in full view, each pretzel comes with a 30-minute freshness guarantee.
Auntie Anne's also offers dipping sauces, Old Fashioned Lemonade™, and Dutch
Treats, a line of frozen drink options.
Auntie Anne's history
In 1987, Anne Beiler began twisting pretzels as the manager of a concession
stand in a Maryland farmer's market to support her husband's vision of
establishing a free counselling service for couples and families within their
community.
The following February, Anne and her husband purchased their own stand in
another farmer's market in Downingtown, Pennsylvania. There, she sold a variety
of snacks, including hand-rolled soft pretzels. One day, the wrong ingredients
were inadvertently ordered, resulting in a disappointing pretzel. After some
experimenting, Anne's husband Jonas suggested adding a few additional
ingredients. The resulting pretzel turned out to be the best pretzel Anne and
her customers had ever tasted! Soon, the demand for pretzels led to the decision
to eliminate all other snacks sold at the stand.
Anne Beiler christened her store Auntie Anne's Hand-Rolled Soft Pretzels and her
company Auntie Anne's, Inc. The popularity of her pretzels grew first by word of
mouth, and then, through franchised locations. Today, the Company supports over
850 locations worldwide.
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